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From shampoos and conditioners to bubble bath, bath bombs and crayons, we hope our products will put smiles on kids faces everywhere. Our products are affordable, made from high quality, natural ingredients and suitable for all skin and hair types - so you know their little bodies are safe with us.

Kind on the skin and kind to the planet. All our products are naturally derived, vegan and free from nasties such as parabens and SLS - safe and effective on sensitive skin.

We know the last thing parents need at bath time is more stress, which is why you can rely on all our products to be totally mess-free and stress-free, offering enjoyment and reassurance for everyone. Our safe and effective products ensure your little ones are squeaky clean, tangle-free and smell like you want to eat them up. With us you’re always in safe hands.

We’re full of bright ideas. From our Wild Blueberry Curl Activator and Sparkling Strawberry Bubble Bath to our Rainbow Cloud Bath Bombs, our products will bring delight to parents and children.

Life’s too short not to have bubbles in it. We’re serious about play and our products help stimulate creativity whilst providing special bonding time between parents and kids. Some of the best memories are made in the bathroom!

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Black Friday is arguably the second most wonderful

Mums and dads, we’ve all been there with our lit

Our cast of adorable sea creatures, getting in the

Sprinkle kindness around like confetti! 🎉⁠
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This #WorldKindnessDay, how will you brighten the world with your simple, kind gestures, words and actions?⁠
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Popular Products

Miniatures Travel Kit

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